Point of Sale
Appropriate, attractive and well placed point of sale (POS) equipment can make a significant difference to the profitability of your gift card scheme.
Many retailers have not taken advantage of the considerable opportunity to uplift the overall turnover and profitability of gift card schemes over traditional paper based schemes. By treating the gift card scheme as a product line and displaying it appropriately in-store, revenues can be substantially increased.
Our independently conducted research shows that consumers expect to see gift cards placed around the store and not just beside till points. In fact, placement besides till points can be detrimental as this can reduce the time available to the consumer to make a considered selection of the gift card and presentation method.
CPI understands the importance of gift card placement in–store and can help maximise the revenue generated by your gift card scheme using our range of POS options.
CPI can supply:
- Permanent in-store POS fixtures, floor standing or countertop
- Board POS fixtures – floor standing or counter top units
- Clip strips and other in-store promotional devices
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CPI can supply the units directly to store or in to distribution centres. A pre-delivery fulfilment service is also available.